Spirits & Wines Brand Development Consultant



My expertise stems from 12 + years experience in Spirits & Wines adult beverage industry on both national and local levels. I have worked on all platforms in the industry such as a supplier, in agencies, distribution, and as a NYC/NJ bartender for several years. This enables me to bring a 360 degree view to your business. 

My career in the business has granted me the pleasure to work with companies such as Walsh Whiskey Distillery, Disaronno Intl., Remy Martin, Dewars 12 Scotch Whiskey, Diageo Guinness USA, amidst other premium spirits brands. Additionally, I was featured in Beverage Media Group, Feb. 2019 edition.


Working as a Trade Marketing Manager, District Manager, Field Manager and Account  Executive, I have developed a keen sense of how to operate in many channels within the industry. My skill set consists of brand development, sales, training/presentations, event execution, P&L/A&P budgeting, trade marketing, programming and much more...

I have a passion for growing brands and an eye for success. This is why I have developed AJMerc Consult. What is your vision? Where do you see your brand at the next level? Let's make it happen!! 



  • Brand Development/Management Planning
  • Expansion & Growth Strategies In Key Markets
  • Direct and B to B Sales
  • National & Local A&P Budgeting 
  • Trade Show, Ad Hoc & Event Execution
  • Sell Sheets, Training Decks & Recaps
  • Brand Activations, Planning & Logistics
  • Sales Forecasting
  • "Mover and a Shaker"...

"It's Not What I Can Do, But How I Can Do It"

It is important for me to serve you the most efficient and convenient way. Therefore, I can work in two key ways. These are...

  • Virtual Employee - Committing to working a couple days per week/month
  • On Location - Being on site at your actual office, event, or activation

Please email or call me for further discussion and options. We can certainly figure it out what works best for your brand!

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AJMerc Consult

New York, United States


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