Brand Development Expert
Bio
My expertise stems from 15 + years experience in Spirits & Wines industry on both national and local levels. I have worked on all platforms in this industry including supplier, distribution, new product launch and agency. This enables me to bring a 360-degree view to your business.
My career in the business has granted me the pleasure to work with companies such as Frankly Organic Vodka, Walsh Whiskey, Disaronno Intl., Remy Martin, Dewars 12 Scotch Whiskey, Diageo Guinness USA, amidst other premium spirits brands. Additionally, I have been featured in Beverage Media Group, Feb. 2019 edition.
Working as a Northeast Sales Manager Trade Marketing Manager, District Manager, Field Manager and Account Executive, I have developed a keen sense of how to operate in many channels within the business My skill set consists of brand development, sales, training/presentations, event execution, P&L/A&P budgeting, programming and much more...
I have a passion for growing brands and an eye for success. This is why I have developed AJMerc Consult. What is your vision? Where do you see your brand at the next level? Ready to launch? Let's make it happen!!
Services
- Brand Development/Management Planning
- Expansion & Growth Strategies In Key Markets
- Direct and B to B Sales
- Budgeting
- National & Local A&P Budgeting
- Trade Show, Ad Hoc & Event Execution
- Sell Sheets, Training Decks & Recaps
- Brand Activations, Planning & Logistics
- Sales Forecasting
"It's Not We Do, But How We Do It"
Please contact me for a presentation. It is important for me to serve you the most efficient and convenient way. Therefore, I can work in two key ways. These are...
- Virtual Employee - Committing to working a couple days per week/month
- On Location - Being on site at your actual office, event, or activation
Please email or call me for further discussion and options. We can certainly figure it out what works best for your brand!